Monday 20 January 2014

iPhone 4 Relaunched At Rs 22,900

Apple has relaunched the older version of the iPhone, iPhone 4 in India.

Apple sales in India were rapidly falling after the launch of the over-priced iPhone 5S and the even more than over-priced iPhone 5C. And clearly, Apple's decision to pull the plug on iPhone 5 didn't sit well with users. So with no good cheaper model and a well-over budget 'cheap' phone, Apple had to come up with a strategy and come up quick. Enter the iPhone 4.

Since last week, rumours of Apple relaunching the iPhone 4 at a 'budget' price began doing rounds in India. While rumours pegged the iPhone 4 to be priced at Rs 15,000 it came as more than a surprise to many - as Apple is not known to be a benevolent company when it comes to pricing their smartphones. And clearly, the rum

ours were all wrong. The price of the re-launched iPhone 4 is Rs 23,000. Not just over-pricing a device but almost robbery.

Honestly, while at Rs 15,000 the three year old phone might still have been worth a consideration, at Rs 23,000 it seems like Apple has given up and is now just milking the cow for all it's worth. iPhone 4 might have been a revolutionary phone in the earlier days but today it's nothing more than an outdated phone. And if you need any reference, 2010 was the year Android was just emerging to be the next big thing and Symbian still partially ruled. So yes, you know we're talking real old here.

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